Job proof publishing turns finished jobs into the evidence new customers look for. After a job, your crew texts us a few photos and a sentence. We write a short project page for your website and a matching Google Business Profile post, check the photos for anything private, and publish within the week. Your crew writes nothing longer than a text.
What it is
It is a publishing pipeline built around the phone your crew already carries. Most trades take before-and-after photos for their own records, then never use them again. Those photos are the most persuasive marketing a trade can have, because a resident of a two-bedroom suite near Lougheed wants to see a two-bedroom suite that looks like theirs, finished.
We take the raw material and shape it. A typical project page covers the problem, what was done, what was tricky, roughly how long it took and what the customer should know next time. It reads like a tradesperson explaining a job to a neighbour, because that is what it is.
Who it is for
It suits trades whose work changes how a space looks or works:
- suite renovations, bathroom and kitchen refreshes
- flooring, painting, drywall and trim
- lighting, electrical panel and fixture upgrades
- closet systems, shelving and window coverings
- move-out cleaning and turnover work in rental suites
It works less well for jobs that look the same every time, such as a routine lock rekey. For those, reviews and repeat-work follow-up usually does more.
What is included
Each month the service covers:
- A crew text routine: one number to send to, and a three-question prompt card your crew can follow in under a minute.
- Photo checks: we crop or skip anything showing faces, unit numbers, mail, documents or another resident's belongings.
- Project pages: short, specific write-ups on your website, linked from the right service page.
- Profile posts: a matching post and photo upload on your Google Business Profile.
- A monthly pick list: we tell you which jobs we published and which types of work we are short of, so your crew knows what to photograph next.
It is included in the marketing desk and available on its own.
Timeline
You can start the week you sign. Week one, we send the prompt card and set up the text number. The first pages usually go live in week two. After about three months, a trade publishing four to eight jobs a month typically has a library of a few dozen project pages, which is when they start doing real work in search and in quotes.
A useful side effect: your estimator can text a link to a similar finished job while quoting. That often settles a hesitant customer faster than any brochure.
How results are measured
We look at whether proof helps you win, not whether it gets likes. The monthly numbers include:
- pages and posts published, by type of work
- visits to project pages, and calls or texts from those visits
- whether quotes that included a project link closed more often
That last figure needs your help, so we give your office a simple way to note it.
Mistakes to avoid
Proof publishing goes wrong when it becomes careless or generic.
- Showing private details. A visible unit number or a resident's photo on the fridge can lose you a customer and a building. We check every image.
- Stock photos. They are easy to spot and undercut trust. We only publish your real work.
- Posting everything. Thirty near-identical posts bury the good ones. Fewer, clearer jobs work better.
- No link to the service. A project page that does not lead to a call option or service page wastes the visit.
For more on working inside towers and strata buildings, read our guide to marketing in-suite tower work. We write about your jobs; we never do them. Burquitlam.Company is a marketing service, not a contractor.
Frequently asked questions
What exactly does my crew need to send?
Three to eight photos, the type of building, the rough area and one or two sentences about what was done. A voice note works too. We handle the writing, editing and posting.
Will you show the customer's address or unit?
No. We never publish unit numbers, building names a customer has not approved, faces, or anything that identifies a resident. We describe location at the neighbourhood level, such as near Burquitlam station.
Do I need customer permission to post photos?
It is good practice to ask, and we give you a short line your crew can use at the end of the job. Privacy rules and strata bylaws vary, so if in doubt we leave a photo out.
How many jobs should we publish a month?
Four to eight good ones beats thirty rushed ones. We pick the jobs that best show the work you want more of.