These three guides answer the questions owners ask us most often before they decide whether to outsource their marketing. Each is long enough to act on, uses worked numbers you can replace with your own, and stays useful even if you never call us.
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What to hand over, and keep, when you outsource your marketing
Before anyone runs your marketing, make sure you own every account it depends on. This checklist shows what to own, how to check it, and how to hand over the work in 30 days without missing a call.
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How to market in-suite work in towers and strata buildings
Selling work inside towers is different from selling to detached homes. Residents choose fast from a phone, managers and councils hire on paperwork and track record, and every photo needs care. This guide shows how to market for all three.
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How many hours your marketing really takes, and what they cost you
Steady marketing for a small trades business takes roughly five to eight hours a week once you count every task. This guide lists the tasks, prices the owner's time honestly, and shows which ones to keep and which to hand off.
What to hand over when you outsource your marketing
The handover checklist is the guide to read before you hire anyone, including us. It lists every account and asset a trades business should own outright, how to check who controls each one today, and a 30-day plan for handing work over without losing a single call.
It also covers the reverse: how to leave an agency cleanly. If an earlier helper still holds your domain or your Google profile, this guide shows what to ask for and in what order.
Marketing in-suite work in towers and strata buildings
Marketing in-suite tower work is about the particular shape of work around Burquitlam and Lougheed. Concrete towers, elevator bookings, parking, strata councils, property managers and first-year residents all change how a trade should present itself.
The guide covers what residents and managers check before they hire, which photos you can and cannot publish, how to describe service areas that cross the Burnaby–Coquitlam line, and how to time campaigns to move-ins and tenancy changes. It is the most local of the three.
How many hours your marketing really takes
The owner's marketing hours guide puts a number on the job most owners never measure. It lists the weekly and monthly tasks that steady marketing needs, estimates the time each takes, and compares the cost of your own hours with the cost of handing them off.
It ends with a short self-test: if your hours are worth more on the tools than at the laptop, outsourcing probably pays. If not, the guide shows which tasks are worth keeping yourself.
How these guides connect to our services
Each guide maps to work we can take on for you. The handover checklist is the first week of the marketing desk. The tower guide underpins job proof publishing and reviews and repeat-work follow-up. The hours guide is the sum behind our pricing page.
None of this requires hiring us. But if you finish a guide and think "I know what to do, I just will not get round to it", that is exactly the gap a done-for-you service fills. The contact page explains how to reach us.
How to use them
Read the guide that matches your biggest worry first. If you are about to hire anyone for marketing, start with the handover checklist. If most of your work is inside multi-storey buildings, start with the tower guide. If you are simply unsure whether outsourcing is worth it, start with the hours guide and do the sums with your own figures.
Each guide has a worked example built on made-up but realistic numbers: a painting crew, a cleaning company and an electrician. Replace our figures with yours. The method is what matters, and you will get a far more honest answer from your own job values than from any average.
Keep a notebook or a spreadsheet open while you read. The checklist in the first guide becomes a list of accounts to fix; the self-test in the third becomes a list of tasks to keep or hand off. Either list is useful on its own, and both are exactly what we would ask for on a first call.
A note on what we are
Burquitlam.Company is a marketing and business consulting service. We are not a contractor, and nothing in these guides is trade, legal or strata advice. Where rules matter, such as strata bylaws or city licences, we point you to the people who set them.
Frequently asked questions
Do I need to hire you to use these guides?
No. They are written so an owner can act on them alone. If you would rather someone else did the work afterwards, that is what our services are for.
Are the guides specific to Burquitlam?
The examples are drawn from the kinds of buildings and jobs common around Burquitlam and Lougheed, but most of the advice works anywhere in Metro Vancouver.
How often are they updated?
We review them when platforms or our own methods change. The date at the top of each guide shows the last update.