Where we focus: Burquitlam–Lougheed and outward

Southwest Coquitlam

This is our home ground: Burquitlam-Lougheed, Austin Heights and Maillardville. It is also where the mix of old and new buildings is sharpest, which shapes almost every campaign we run.

Burquitlam-Lougheed. Burquitlam station opened in December 2016, and new residential towers now stand beside older low-rise buildings and houses around it. The neighbourhood's population reached 25,637 in 2021, up 12.6% in five years. For trades, that means a constant flow of first-year residents with empty contact lists, strata councils hiring for common areas, and suites turning over between tenants. We lean on move-in timing and reviews and on project pages that show finished suites. Burquitlam Plaza, at Clarke Road and Como Lake Avenue, is a natural reference point in ads and pages.

Austin Heights. Wikipedia describes it as an hillside residential area in southwest Coquitlam that contains Como Lake. The clients we would aim here are renovators, electricians and other trades updating established homes, so pages and ads talk about fixing and upgrading rather than move-in services.

Maillardville. One of Coquitlam's oldest neighbourhoods, founded by French Canadian mill workers, according to Wikipedia's Coquitlam article. Older homes, newer townhouses and infill share the same streets. It suits renovators and trades who explain the extra care older houses need.

City Centre

City Centre takes in Coquitlam Town Centre, around Lafarge Lake and Town Centre Park, and the Riverview lands (səmiq̓wəʔelə). It is the city's other big cluster of towers, so it behaves a lot like Burquitlam.

Wikipedia describes Coquitlam Town Centre as a designated regional town centre with City Hall and the main library. For trades, it is a second tower market reached along the same SkyTrain line. Clients doing in-suite work often add City Centre pages and a separate ad group once Burquitlam campaigns are running well, because the buildings, buyers and searches are so similar.

Northwest Coquitlam

Westwood Plateau and Eagle Ridge make up the northwest. Wikipedia notes that Westwood Plateau was developed on former Eagle Ridge land into 4,525 upscale homes and two golf courses.

For an owner-occupied hillside of houses, the work we market changes: landscaping, roofing, exterior painting, garage and driveway jobs, larger renovations. Customers usually own their homes and choose on reviews and photos of similar houses. We would not market a tower-focused cleaner here, but a renovator based near Burquitlam often finds Westwood Plateau a profitable second area, a short drive up the hill.

Northeast Coquitlam / Burke Mountain

Burke Mountain takes in the Hyde Creek areas, Smiling Creek and Partington Creek. The City describes the planned Burke Mountain Village as the area's future commercial and social centre. The City lists the Northwest Burke Vision, adopted July 17, 2017, and the Hazel-Coy Neighbourhood Plan on its Special Plans and Projects page.

Wikipedia calls Burke Mountain the main focus of the city's urban development. It is new-neighbourhood territory rather than a tower market, and the trades we would market there are the ones selling what new owners need, such as fences, blinds, closet systems, landscaping, basement finishing and warranty-adjacent fixes. It is a long drive from Burquitlam at rush hour, so we only include it in ad areas for trades who already work there.

Neighbourhoods: Coquitlam's official profile areas

Coquitlam also uses a list of official neighbourhoods for profile areas. In order of relevance to our clients: Cariboo/Burquitlam sits on our doorstep, Austin Heights and Maillardville are next door, and Town Centre and Central Coquitlam are a few stops along the line. Ranch Park, Mayfair/Pacific Reach, Cape Horn, Hockaday Nestor, River Heights, Eagle Ridge, Westwood Plateau and Northeast Coquitlam make up the rest.

We use these names on service-area pages when a client really works there. Listing every one of them for a crew that never drives past Austin Heights would only bring calls you cannot take, so we do not.

Other named areas

Locals also use older or smaller names such as Harbour Chines, Chineside, Meadowbrook, Dartmoor, Coleman, Noons Creek and Westwood. These come up in conversation and in occasional searches.

They matter mainly in page copy. When a customer writes "near Harbour Chines", a page that recognises the name feels local. We mention these names only where they genuinely describe your work.

The Burnaby side and nearby cities

Lougheed Town Centre is one of Burnaby's four town centres, alongside Metrotown, Brentwood and Edmonds, according to the City of Burnaby's community plans page. The station at Lougheed Highway and Austin Road links the Expo and Millennium lines, beside the mall now called the City of Lougheed, as Wikipedia's station article notes. To a customer, this is the same neighbourhood as Burquitlam; to Google, it is a different city.

So we usually build one set of pages and ads that names both, and keep listings accurate about which city you serve. We also cover Port Moody, New Westminster and Port Coquitlam when your crew works there. Coquitlam's population was 148,625 in 2021, and many households speak Mandarin, Korean, Cantonese or Persian at home, which is why we can add translated pages checked by fluent speakers.

To see what this costs, visit pricing. To see how we run each area, read about the marketing desk, or tell us your area on the contact page. We are a marketing service, not a contractor.